Boston Boatworks

Client: Denison Yachting
Agency: Earls Brand + Supply
Role: Head of Design
Creative Director: Peter Andrews

Boston Boatworks is a boat builder who has built some of the greatest offshore-capable and modern express cruiser yachts in the world. After 25 years as a builder behind the scenes, they decided to re-introduce themselves in the market as a brand, which meant a full rebrand.

Leaning into biophilic design connected the high-tech master craftsmanship with mother nature, positioning Boston Boatworks as a category leader.

Apparel Design
Art Direction
Brand Guidelines
Brand Identity
Logo Design
Visual System
Publication Design
Website Design